Sounds like angst doesn’t it? Truth be told, it might be too. Who nowadays bothers to sweat over great content and prosaic meaningful phrases when all you need is Search Engine Optimization? Isn’t this what half the cyber world (especially content service and technical writing industry) has debased itself to? Pages and pages of repetitive drivel linked to fraternal clones of the same poppycock.
‘Pablum Picassos’ or ‘Problem Picassos’?
The established technique is to just stuff the pages with adequate number of anchor-texts and voila, the page scores a vast horde of traffic which will lose itself in the maze for a little while, only to exit the page and never return again.
Cue in a professional team of ‘Pablum Picassos’ (‘Pablum’ means something that is ideal for infants, possesses no flavour and is, in essence entirely devoid of anything original) and their article spinning (among other processes) paintbrushes adept at producing a humongous load of sibling pages and content for the web and you have in your hands a pitiful excuse for a website which even SEO can’t salvage.
The Comfort of Convenience in the Rat Race
But that is the general outlook isn’t it? Quantity over quality, for whoever earned more by writing less? It is a practical approach indeed. And if your strategy is trumping your competition depending on quality content rather than SEO, then of what use is the latter? In an ideal situation, a writer would be able to generate quality content in quick spurts of time.
In reality of course, ‘ideal’ hardly comes to fruition. The fight is for greater content and heft in numbers than in the matter presented. Seriously, where did all the creative writing disappear to?
Like Everything Quality Great SEO Content Is Rare
What good SEO content usually does is make your moderately written page more conspicuous in the web world; which literally translates to greater SERP’s with search engines. This would mean that audiences would give your page a dekko.
Great SEO content would have audiences not only check out your website, but pull in more people to do the same and have them returning to your site on a regular basis. This spike in traffic too is one of the factors which influence SERP’s. This is exactly the difference between a mundane con job and a true creative yield of a hard work. This would automatically raise the variety of content and subsequently the value of your site.
Credit Search Engines for Promoting Flair for Writing
Search engines are gradually growing more and more sophisticated in their search processes and therefore require more than just a simple barrage of anchor-texts so as to properly get you content really out there. So, where does flair for writing figure in all of this?
To regular readers, it would come as no surprise that we can’t get by one entry without having to mention the importance of great and unique writing. A signature style in writing and the sort of material presented cab make your pages more alluring. Remember, a truly readable write-up goes beyond the traditional concept of essay writing. The trend of identifying the writer through the article has steadily faded in the SEO industry and all the materials have neatly mashed in to an impersonal ball of instructions and guidelines.
Presenting your material with a recognizable style of writing makes the reader identify and set apart your site from all the insignificant web-goop that he comes across daily. This will undoubtedly generate greater return rate and back-link generation. Your website will, over time, gain popularity and amass a multitude of loyal visitors. In a sense, that’s half the purpose of SEO achieved by you isn’t it?