We at the WordsManShip.com swear by a dictum; Working smart trumps working hard. The statement is however, often misconstrued. Working smart simply means driving up efficiency by putting in lesser effort than what is required so as to obtain either the same or a marginally greater output. To reiterate; we want greater efficiency. However, this in no manner means that we eschew hard labour.
This is true for any industry, even the SEO, content writing and technical writing industry. As the old cliché goes, there is little getting around hard work. Working smart in many ways can be equally sweaty and greasy. The difference is in the results one strives for.
Shortcuts, Loopholes, Green Blooded Hobgoblins and Leprechauns
Pretty much everyone is looking for shortcuts and loopholes to get work done faster and few even succeed. Cyberspace is littered with articles which guarantee higher SERP’s and quick SEO. They provide that one simple trick which would have your website’s traffic skyrocketing, with little regard for any of your website’s content and strategy.
Question yourself, are you that presumptuous to believe that in an industry sprawling billions of dollars, your one trick can get around the vast hordes of internet geniuses that are employed in it? How are these any different from the penis-enlargement ads or million dollar lottery ads flashing on the side of your screen? Or, for that matter, green blooded hobgoblins and simply green leprechauns?
These tricks can hardly fetch you a coherent long-term strategy for sustained success. Worse, these are the very same tricks that might lower your SERP’s or discredit your site. And these are the same tricks search engines are cracking down on. Not unlike fads, these tricks eventually too are identified by search engines, only to get replaced by purportedly new Penguin-Panda-proof tricks. Fool’s gold if there ever was any.
Secrets of the SEO Universe and SERPs
Here’s the frosty truth about content writing and service content; no matter what tricks you employ, you cannot sustain success without anything coherent to offer to your audience. At the risk of repeating ourselves, the emphasis is always on content. With nothing good to offer, you don’t interest your audience and, in turn, search engines. And no amount of page rank sculpting, blog comment spamming or spun article submission can change that. (Instead of Googling these terms, how bout you Google ‘How to write an article’, instead? Might actually do you more good.)
Trickery Leads to Trepidation and Sincerity Returns Success
Yes, we understand that it’s a daunting task to build excellent content. We understand that it takes a lot out of you to revamp your whole website and fix those flawed codes. And most of all, we understand that it is spirit crushing to get the word going about your website and almost never stopping to rest. But down the road you too will understand.
You will understand that people flock to your website because they like what they see and not because you conned them in to clicking another link which has pretty much the same content as your last page.
You will understand that it is only because of this reason that users will return to your site and high-authority sites will take notice of your website’s pedigree.
Finally, You will understand and sigh in relief when you see your competitors website disappear all of a sudden from the top of the SERP’s to page rank oblivion, while your website is on a steady climb up while the search engines bump out the bogeys. All this only because they tried to find ‘leprechaun tricks’, while you confidently soared with your genuine, high quality content.