Basic concepts and ideas that an online entrepreneur should know about content writing…
Content writing is a concept that is deeply tied in with the growth of the internet. Since the birth of the internet, its growth has been mirrored by the growth of content writing, which has not only grown in size but also in variation as, we pointed out in the previous article, ‘About Content Writing I: Different Types And Variants’.
The content is the vehicle through which an online entrepreneur or website administrator connects with his audience. In other words, content on your website is going to play a major role in the number of visitors that you get, the kind of conversion rates you have and, most importantly, the kind of loyalty you create.
The Target Audience Determines the Content
If you go through any of the many articles that talk about content writing on the internet, you would find that the majority of them list numerous tips on how to go about content writing. While the majority of these tips are accurate, they need to be implemented in a very cautious manner. The reason for this, as you have seen above, is that there are various types of content writing and every type requires its own special process.
While it is true that the introduction needs to be impressive, the point in question is what kind of impressive? ‘Impressive’ for a 15 year old gaming fan would be distinctly different from how a seasoned businessman views the word ‘impressive’. In other words, the target audience is the key consideration when it comes to the best way of going about content writing.
In essence, the most important aspect to consider about content writing is who will read it. For example, when it comes to ghost writing for article marketing, the reader would mainly be Google, which means that the content needs to be tailored for its SEO algorithms by the SEO content writer. Similarly, in the case of website content writing the content needs to be tailored on the basis of the industry that the website is going to be catering.
The Tone Needs To Match the Existing Content or the Industry
While focusing on the target audience is the most important thing about content writing, there is also the tone that needs to be considered. It would certainly not do to have light hearted content on a professional website because the clash itself would be enough for the visitors to get put off. Similarly, a website with entertaining content would not really benefit from a serious, professional and analysis based post.
What this means is that it is the prerogative of the SEO content writer to go through the website where his content will be posted so as to determine the proper tone for his content. The right tone can strum the right chord in the reader’s soul and, hence, get you a reader that will stick with you for life.
Information Needs To Be Verified For Accuracy and Suitability
One mistake that is very common amongst content writers is that the information they provide in their content is not verified. Verification of information is one of the most important tenets of journalism but a content writer can benefit from adopting it as well. Verification of information in terms of accuracy is crucial for journalism and, hence, also content writing. However, it is also important for a content writer to verify the information he provides with regard to its suitability to the market that the content will cater.
The reason why suitability is a concern for a content writer and not for a journalist is that content writing tends to span the globe while a journalistic publication would almost always be centered to a particular geographical location. Therefore, a content writer from United States of America writing on insurance for a British client will have to tailor his information with respect to the British insurance market, while an American journalist writing on the insurance market would not have to bother with the British insurance market.
As the above three points mainly just highlight the areas that a content writer needs to focus on, it becomes evident that for a content writer, the most important tip would be to be flexible and willing to adapt to a client. One thing that is true about content writing is that established mindsets, preconceived belief systems and antiquated notions need to be left behind by the SEO content writer.